Branding - GAH!

So I'm looking at branding for the moment. It's a pain, I can't afford to outsource this even though it's not my forté, so I should really! But I'm a poor student so I'm struggling onwards.

I'm looking for a killa strapline that isn't cheesy. Those of you who don't know me personally may be a little surprised by this - I do cheesy VERY well, so it's been tough! Here's some stuff I've thrown away so far:

Your passion is our fashion - this one actually made me through up a bit in my mouth, I was not aware there was a level of cheese in the universe that could make me do that! ;)

Etre Meilleur - French for Be Better ok but a bit posey

Aaaaaaaah Fashion! - but I thought as I'd already stolen the name of the company from Gok, this might be going a leetle bit too far

You'll never put a better bit of fashion on your kife - the bus to reality street has left the terminal and you missed it

When the going get's tough, the tough get fashion - desperation sets in

Feel the fashion - then sleazy 70's music slides in afterwards

Fashion this - I imagined a big fist with fashion this written on it, hey, I'm desperate!

Don't live a little, live a fashion - I swear at this point I was getting delusional!

It could be because I'm rubbish at this kind of thing - I am. But, I'm going with the fact I've been up since 0400 this morning due to bird song and heat. I'm British I'm not made for sunny weather and whoever thinks bird song is lovely can come and listen to the cacophony outside my bedroom window and be woken up by it!

Anyhoo the contenders are:

Great Fashion. Great Times - conjures up those lovely days of summer when your off out with your friends having stupid amounts of fun, but can I really guarantee great times?

and

You've always got time for fashion - although that doesn't really strike me as fantastic

I've decided to go with:

Where do you want your fashion to take you to today?

Which doesn't make me retch and is pretty much the best I've come up with - faint praise that this is. It is, however, much better than freelance fashion designer which is the alternative.

If you've got anything you think would work leave a comment.

As usual, if you follow my blog, I'll follow  your's.

Mwah mwah

dxx

The Emperor's New Clothes

I've been busy busy since the last blog.


I finally started my sketchbook samples of which can be found here:

As you can see there is still much work to do, 3d stuff needs to be added but Illustrator and I are still EXCELLENT friends ;) A lecturer actually said they liked it which in a first in Project Runway erm, I mean my history ;)


The contextual studies brief was launched I can either do a 3000 word essay on anything fashiony (did you like my made up word?) OR I can do a 3500 word written report which looks like a hybrid of a market report, editorial and research for a business plan. 
I'm torn. The essay is for those of us taking the academic pathway, i.e. topping up to a full degree and the report is for those who are thinking of going into employment/their own business. As I want a full degree and will probably start my own business at the same time I have NO IDEA which to go with. I'm pretty good at written reports - I've completed enough of them I should be! - but that won't help with going to uni. Will figure this out as I go, any comments to push me on one direction or another will be welcome!


My fellow students have launched some blogs - take a look at them NOBODY is doing anything anyone else is doing, we are a diverse group:


Alex's
From what I've seen of her work she's going for an avant garde look - should be v exciting on the runway.
Mikey
Mikey, is straight and single, ladies btw ;) He's VERY indie inspired and this should be a very exciting journey as I love the indie :) He's a great artist and this shows through in his work. He also sits next to me.
Tanya
Is possibly the most focused and organised person I've ever come across. She's very inspired by bridal wear so if you're in the market for a bridal gown keep an eye on her work which I'm sure will be stunning!
Leonie
Leonie is using a lot of appliqué in her sketchbook, I've been teaching myself how to do hand embroidery so I'm really interested in the techniques she's been using with machine work.
Damon
Ex-hairdresser and funny guy, he sits next to me as well. I'm a thorn between 2 roses ;) His pov is gowns and evening wear and it is always interesting. As with Mikey he's also a fabulous artist! We are both huge Project Runway fans, although I'm routing for Anthony Ryan for fan favourite and I'm pretty sure he wants Josh to win.


It's a widely known fact I'm a HUGE Project Runway fan, I'm an even bigger Tim Gunn fan - he's awesome and I won't have a word said against him :)
I've started following Chloe Dao's blog. Chloe Dao is a season 2 Project Runway contestant. She's creating a collection in 4 weeks from start to finish so it will be interesting to see that unfold. I like the blog as it is written in a friendly way which includes the reader in her process, I'm not a huge lover of her work but it's good to see the creative process unfold and think, one day that might be me! I like what she did with her mood board and will consider it as something I may include in my portfolio work.


Can we say yum much? I love, love, love this. It's SO NYC and echo's what I'm thinking of for my collection. Oh to be thin enough to do a Versace dress justice.


It is a badly kept secret that I have a crush on Perou, not only is he witty and intelligent, so are his pictures. 
He's a fab contempory photographer and I urge you to check out not only his website but also this ad for Focus on Imaging


Review the s/s 2012 Louis Vuitton collection 
Ok, so this isn't going to get me any kind of invite to a Louis Vuitton collection any time soon. First let me start by saying I LOVE Marc Jacobs, I do, I love the femininity and tailoring. I do not love this collection, I know the press love it but I don't. Take this for example:











She is THIN her BMI must be heading towards underweight and this makes her look massive! Who wants to wear something that makes you look like your hips don't stop?

It's not camel toe but then it isn't flattering either. What on earth are those shorts supposed to be? It looks like she's going through gender reassignment! This is an RTW (Ready To Wear) collection so the clothes should be worn by people. I know of no female who would want a bulge in that area. Have to say I love the top though, a bit WASPIE but I still love it, reminds me of Pringle jumpers from the 80's.

I really like some bits of the collection, the leather biker jacket would look amazing with jeans or black trousers. 
If this wasn't an RTW collection I'd have loved it, but it's meant to be worn by people not models. Not that models aren't people but they do have a unique body shape. I know it's Louis Vuitton and most of this collection won't make it to production but still, you'd think they would have tried to make it a little wearable. Why not do an avant garde collection and forget the RTW? Emperor's New Clothes anyone?








Yet another Project Runway first, erm, I mean Project Runway fav of mine Christian Siriano has launched a limited addition pump (that's American for shoe btw). I'm hoping by the time this gets posted on Sunday there will still be some left! As an online friend of mine who's doing a fashion course would say - LUSH!


On a completely non fashion but related to my stuff/topic for collection, this BBC report is totally cool.


As ever comments are welcome and if you follow me I'll RTF.


Mwah mwah


dxx

Catch up from the summer

Spent the summer researching and researching.
Visiting art galleries.
Playing with The Cub.
SLEEPING
Getting to grips with Illustrator and Photoshop - which I would marry if they were a person!


Fashion show went ok, wasn't that happy with the finish on my garments, but people, it's been a HUGE learning curve for this tired momma over the last 12 months.


I passed the first year without any resits which is fantastic and didn't do to badly.


My models did a brilliant job walking the catwalk and rocking out - will post some pictures when I get time (you know those 3 minutes a day I use to use as sleep!)


All our summer briefs except conceptual studies have been launched and they are HUGE. Imagine the biggest thing ever then double it and you aren't even close. Forget expansion of the universe, tis nothing compared to these briefs (not the Bridget Jones kind ;)


You'll be extactic to know I'll be doing this on a regular basis now so I'm going to ask your forgiveness now for my inane ramblings.


Laters


Dxx