Branding - GAH!

So I'm looking at branding for the moment. It's a pain, I can't afford to outsource this even though it's not my forté, so I should really! But I'm a poor student so I'm struggling onwards.

I'm looking for a killa strapline that isn't cheesy. Those of you who don't know me personally may be a little surprised by this - I do cheesy VERY well, so it's been tough! Here's some stuff I've thrown away so far:

Your passion is our fashion - this one actually made me through up a bit in my mouth, I was not aware there was a level of cheese in the universe that could make me do that! ;)

Etre Meilleur - French for Be Better ok but a bit posey

Aaaaaaaah Fashion! - but I thought as I'd already stolen the name of the company from Gok, this might be going a leetle bit too far

You'll never put a better bit of fashion on your kife - the bus to reality street has left the terminal and you missed it

When the going get's tough, the tough get fashion - desperation sets in

Feel the fashion - then sleazy 70's music slides in afterwards

Fashion this - I imagined a big fist with fashion this written on it, hey, I'm desperate!

Don't live a little, live a fashion - I swear at this point I was getting delusional!

It could be because I'm rubbish at this kind of thing - I am. But, I'm going with the fact I've been up since 0400 this morning due to bird song and heat. I'm British I'm not made for sunny weather and whoever thinks bird song is lovely can come and listen to the cacophony outside my bedroom window and be woken up by it!

Anyhoo the contenders are:

Great Fashion. Great Times - conjures up those lovely days of summer when your off out with your friends having stupid amounts of fun, but can I really guarantee great times?

and

You've always got time for fashion - although that doesn't really strike me as fantastic

I've decided to go with:

Where do you want your fashion to take you to today?

Which doesn't make me retch and is pretty much the best I've come up with - faint praise that this is. It is, however, much better than freelance fashion designer which is the alternative.

If you've got anything you think would work leave a comment.

As usual, if you follow my blog, I'll follow  your's.

Mwah mwah

dxx

I've been naughty

NO! Not that way - wash your mind out with soap! I haven't really blogged very much, ergo, I've been naughty!
I promise to do better starting, well now really ;)
This is what I handed in for my portfolio - have a look and tell me what you think. I have to say I'm very proud of the work I've done this year, I know there are flaws but I've learned SO much and I can draw. Admittedly, the only way I can draw is using illustrator put it's still valid!

This is my customer board, it's supposed to tell you she's busy and is juggling a lot of things from family to work and the influence her city has on her. I hope you get that from the board.

My inspiration boards, I was inspired by the clothing my muse needed for a week in here life, she runs a PR business and has to attend lots of different functions as well as getting through the day to day stuff.

I've named all my garments after areas of Manhattan to bring in the theme of the city she lives in. This is my work out outfit. I've tried to fit the name with the outfit based on the vibe of the area - I know how arty do I sound? ;)

A casual brunch outfit or just dropping off the kids - my muse is super woman! This collection is also about me learning new skills so I've tried to include many different types of fabric from jersey to chiffon.

Easy day at the office or brunch with the girls, she'd wear this is she didn't have any clients to see but could dress up the look if she needed to see somebody unexpectedly.

A more formal day at the office look.

A kimono style dress that can be worn for the more casual events she has to go to like a Soho art gallery opening.

A formal gown for grand events such as opening night at the Met.

My range plan, the looks all together I hope it looks like a collection even though they are very different garments.

And my colour board which I LOVE, LOVE, LOVE!

Tell me what you think of them and when I get the marks back I'll let  you know what I got.

So far I've only got one result which was over 70% (equivalent to a first) for my presentation, I KNOW the rest of the marks will not be that good!

Mwah, mwah!

dxx

The King was Crowned and other stories

Well, PR Allstars has come and gone and the King was crowned. Not that Mondo didn't deserve to win, it's just it was all a bit, expected. Here's my fav look from the runway:

Yes, it's a Mondo look - why are you surprised?

IMO there was nothing on the runway from anyone that made me wish I'd designed it, and Rami should have been there instead of Michael Costello.

I've been very busy writing a report for Contextual Studies along with a reflective diary and getting my portfolio together, with another reflective diary. I hate the reflective diary part but it does make you look and critically analyse your work so it's useful.

Anyhow, here's the second year boards I've added, please let me know what you think. The boards are spread across 2 A3 pages. I'll be adding my flats when I've finished the annotation. All constructive criticism welcome!

Customer/Inspiration:

Split over 2 A3 pages:

These are on separate A3 pages

 

Colour:

Split over 2 A3 pages:

So come on, tell me what you think!

Mwah, mwah!

dxx